portfolio lisa helm,

sofklet product folder, 2005

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sofklet.

Corporate design in a modular system / corporate design for a fictious toy company
Result: Form analysis, styleguide, business stationery, product folder, mascot
Team with: Max Hesse (Munich/D)
Mentoring professor: Daniela Burger (Berlin/D)

Sofklet is a fictious German toy company, invented by Max Hesse and me, for the project »corporate design in a modular system«. This company produces big, soft building bricks out of foamed material in different forms and colours. The bricks can be sticked together by soft hook-and-loop tape (called »Softklett-Band« in German).

It was important to design a reliable business communication on the one hand, and a humorous playfullness on the other. Via market and form analysis we developed a corporate design including logo, stationary, the mascot called »Knautschi«, product folder and stickers for the delivery vans.

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